Free marketing training! 18 Fixed Steps to Traditional + Digital Marketing (Digital Marketing)
When a company produces a product or is ready to provide a service; To introduce it, it must design a long-term plan and introduce its features to its target audience in an appropriate way. This is called a long-term marketing plan. Internet marketing is the process of marketing that is done online and through the Internet.
Many people are looking for affiliate marketing training to help their business succeed. There are many resources for marketing training that you can use to gain marketing training skills.
In this article, we are going to explain marketing to you in detail and review the most important points for marketing training. Stay with us.
The topics covered in this article are:
· Definition of marketing management
· Types of marketing
· Marketing training and 18 steady steps of traditional and digital marketing
Definition of marketing management
There are different definitions of marketing; But the simple definition we have for you is this: Any activity to introduce a company's product or service in order to attract more audience is called marketing. According to Peter Drucker, the father of modern business; The goal of marketing is to generate more sales. You might think that if you answer a customer's question or upload a post on social media, you are doing something in vain; But these are also part of the marketing process.
In Cutler Marketing Management, marketing management is defined as: the ability to select profitable target markets and attract, retain and increase customers by creating and delivering value to them. According to this definition, all activities that take place from the time of product production to the time of delivery to the customer are part of marketing management, Including product pricing, advertising, packaging, product distribution, etc.
If you are interested in this field, you need to learn sales and marketing skills to be successful. Marketing different products also requires different skills; For example, if you want to sell food products, look for food marketing training.
Types of marketing
There are many types of marketing. Certainly, for those who do not specialize in this field, it is very difficult to learn all kinds of marketing and it does not apply to them. In this section, we introduce some important and widely used types of marketing that are interesting for everyone to learn. After reading this section, if you are interested in this field, you can follow the marketing and sales training video as well as the marketing and advertising article and get more specialized information.
The types of marketing we are going to look at do not have a clear boundary for separation, and in many areas, they have something in common. It can even be said that some of them are subsets of others.
Traditional marketing
Traditional marketing refers to the activities that were used to introduce products and attract the audience before the advent of the Internet. TV and radio ads, direct sales and… are included in this type of marketing. Traditional marketing is also called offline marketing and is still used today.
Telemarketing
Telemarketing, which is one of the direct marketing models, means using the phone to market the company's products and services. This kind of marketing in the past, when the Internet did not penetrate so much into the lives of all of us, may have been of benefit to the business; But it can be said that this marketing method is of no use today.
You must have had the experience of someone calling you and intending to introduce a book, internet packages, and so on. In today's busy life, there are few people who have the opportunity and patience to talk on the phone to get acquainted with a product.
Some people differentiate between telemarketing and telemarketing because they believe that in telemarketing, a person intends to sell a product; But telemarketing can be about customer surveys and customer relationship management. The developed countries of the world do not separate these two terms.
If you are one of those people who still believe that telemarketing can be useful, you can read articles about telemarketing training.
Face-to-face marketing
Face-to-face marketing, as its name implies, refers to face-to-face marketing with people. Many people confuse marketing with visitation or sales. Face-to-face marketing has a broader meaning than real targeted visitors. A visit is the same as selling or introducing goods to customers in person; But marketing is the same as doing a lot of research on the market and analyzing it, creating new markets and then selling. For more information, you can find articles or videos about face-to-face marketing and visit training on the Internet. Note that these two concepts are different, so look for different resources to learn them.
Internet marketing
As we have said, any activity to introduce a product and its features in order to attract, retain and increase customers through the Internet is called Internet marketing. Today, most people spend most of their time on the Internet and social media during the day; Even if they are busy, they spend an hour checking social media pages. Many people even dedicate their leisure time to this space; So marketing will definitely be very effective and useful in an environment where people interact so much. There are several videos for internet marketing training that you can watch.
Digital Marketing
In this type of marketing, we use digital tools such as smart phones, computers, smart billboards, etc. to communicate with the customer. Digital marketing is much broader than other types of marketing. Internet marketing is also part of digital marketing. In recent years, the Internet has penetrated the lives of most people and the use of social networks has become very high. Almost everyone now has a smartphone and easily connects to the Internet. Digital marketing means using digital tools available on the Internet to market a company's products and services. This type of marketing is not just for online businesses and even traditional businesses can use it.
Content marketing
Content marketing is one of the best types of marketing for online businesses. This type of marketing is a subset of digital marketing. In content marketing, we try to produce useful content for our audience through sites or social networks and introduce them to our services and products. Content marketing does not require a lot of budget and capital, and this type of marketing can be used with any budget. Of course, a low budget should not be a reason to provide poor quality content to the audience; Because then we will not get any results. The content you provide should be relevant to your target audience and relevant to your business.
In this type of marketing, you do not need to look for the customer and ask him to use your products with a lot of effort; Rather, he uses your products and services of his own free will and he is looking for you.
Marketing training and 18 steady steps of traditional and digital marketing
To create a long-term marketing plan, both in the traditional world and in the modern world, there are fixed steps that affect our success, and we must follow them. In this section, we look at the basics of marketing. The mentioned items are not priority and importance, respectively.
1. Define your goals
You must first define your goals. In order to design a good marketing plan for your business, you need to know what your goals are and where you want to go. In order to be able to set realistic and achievable goals for yourself, you need to check the current state of your business.
2- Check the position of your competitors
In order to find the changes your business, products and services need, you need to monitor your competitors and analyze their status. This will help you to increase your creativity and think of interesting initiatives to surpass your competitors.
3- Specify the personality of the audience
Every business has its own audience. Get to know your audience personality so you can communicate with them more effectively.
4- Consider a specific budget for the marketing plan
Examine the company's financial resources, expenses and revenues; Then consider a certain amount of your budget for the marketing plan. You can use different techniques to calculate this budget.
5. Choose your marketing strategy
There are different marketing strategies, and you have to choose the right strategy according to such things as product type, audience interests, business growth rate and.
6. Examine the performance of the marketing plan
Once you have created your marketing plan, you need to consider methods and tools to evaluate the performance of this plan. Define key performance metrics, or KPIs, so that you can measure the success of your marketing plan by comparing the results you get with those metrics.
7. Identify the successes available
A marketing strategy is a long-term plan to increase your revenue; But it is better to identify small and achievable successes to achieve them in a short time. This will increase your motivation and give you more energy to achieve great goals. These indicators are different in digital and traditional marketing. You can use tools like Google Analytics to measure the success of your digital marketing program.
8. Choose the best group for marketing
Designing a marketing plan is a specialized job; So, it's best to get help from an experienced professional to do this. Many people claim to be professionals in this field, but before you believe what they say, it is better to do a little research on them.
9- Cooperate with a good advertising company
There are many advertising companies today. Research them, review previous portfolios and how successful they are, and then work with them. Advertising costs a lot, targeted website traffic so it is better to give this cost to the company to be sure you will get the desired result.
10. Do not forget market research
Market research is very important and necessary at all stages of a business's growth. It is also of special importance in the process of designing and implementing a marketing plan. You need to research your target market to identify your target audience, their needs and wants.
11. Design different campaigns
Design your own campaign for your goal. You should definitely get help from experts in this field. Try not to neglect creativity and innovation in this work.
12. Get feedback from the audience
Everything you do and the money you spend is to get the audience's attention; So their opinion is very important in all stages of marketing. If you design a campaign that you love, but your audience is not interested in, you will not succeed.
13. Upgrade your products
If you want to get good results from your marketing, you must always seek to maintain the quality and promotion of your product. If your product does not meet the customer's needs and expectations, advertising and spending money to introduce it is useless.
14. Produce relevant content
As we said, marketing is a process to introduce a product and increase sales; Now, if you do not have the right content to introduce the product and communicate with the audience, you will not achieve any results. In any case, content comes first, so pay attention to it and spend a lot of time on it. Make sure your content conveys the message you want to the audience to be more effective.
15. Examine the world's major campaigns
The world's largest companies have designed many campaigns to introduce their products and services. Research the successful campaigns of the world's largest companies and write down their important points and try to be inspired by these points and use them in your work.
16. Learn from the failure of others
Just as you can learn from the success of others, you can learn from the failure of others. There are many marketing programs that work well on paper but fail in reality; Check them out so you don't repeat their mistakes.
17. Launch your site
In today's world where life is an integral part of most people's lives, it's best to set up a site for your business to reach more customers. Launching a site has a huge impact on the success of your marketing plan. To improve your site and attract more audience, follow the SEO tips to be at the top of Google search results.
18. Work with a professional graphic designer
You need a professional graphic designer in everything you do to market your products and services. From posting a simple post on social media to advertising on the city's biggest billboards, you need a great poster and design to get your audience's attention and get their message across.